マーケティングオートメーション(MA)の世界市場予測(~2024年)

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1 Introduction (Page No. – 16)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. – 20)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study
3 Executive Summary (Page No. – 26)
4 Premium Insights (Page No. – 29)
4.1 Attractive Market Opportunities in the Marketing Automation Market
4.2 North America: Market By Application and Country
4.3 Market Major Countries
5 Market Overview and Industry Trends (Page No. – 32)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Rising Adoption of Smac Technologies
5.2.1.2 Need for Personalized Marketing to Maximize Returns By Reaching Target Audience
5.2.1.3 Increasing Focus of Enterprises to Optimize Marketing Spending
5.2.1.4 Growing Number of Marketing Channels to Reach End Customers
5.2.2 Restraints
5.2.2.1 Security and Privacy Concerns for Confidential Data
5.2.3 Opportunities
5.2.3.1 Increasing Adoption of Ai and Ml
5.2.3.2 High Adoption of Marketing Automation Solutions Among SMES
5.2.4 Challenges
5.2.4.1 Integrating Marketing Automation Software With Other Business Applications
5.2.4.2 Inconsistent Historic Data Storage Format Makes Data Processing Difficult for Marketing Automation Vendors
5.2.4.3 Selection of Relevant Marketing Automation Software and Vendors
5.3 Industry Trends
5.3.1 Use Case 1: Acoustic
5.3.2 Use Case 2: ClickDimensions
5.3.3 Use Case 3: HubSpot
6 Marketing Automation Market By Component (Page No. – 38)
6.1 Introduction
6.2 Software
6.2.1 Increasing Demand to Automate and Enhance Marketing Processes to Drive the Growth of the Marketing Automation Software
6.3 Services
6.3.1 Growing Need for Integrating Marketing Automation With Other Enterprise Business Applications to Drive the Growth of Marketing Automation Services
7 Marketing Automation Market By Organization Size (Page No. – 42)
7.1 Introduction
7.2 Large Enterprises
7.2.1 Ability to Adopt Advanced Technologies to Increase the Growth of Marketing Automation in Large Enterprises
7.3 Small and Medium-Sized Enterprises
7.3.1 The Need for a Cost-Effective and Comprehensive Solution to Drive the Growth of the Marketing Automation Market Across Small and Medium-Sized Enterprises
8 Marketing Automation Market By Deployment Type (Page No. – 46)
8.1 Introduction
8.2 On-Premises
8.2.1 Need for Customer Data Security to Drive the Growth of On-Premises Marketing Automation Software
8.3 Cloud
8.3.1 Scalability and Cost-Effectiveness are the Major Factors Driving the Adoption of Cloud-Based Marketing Automation
9 Marketing Automation Market By Application (Page No. – 50)
9.1 Introduction
9.2 Campaign Management
9.2.1 Rise in Multichannel Communications to Drive the Demand for Campaign Management Application in the Marketing Automation Market
9.3 Email Marketing
9.3.1 Need for Personalized Messages to Drive the Adoption of Email Marketing Application
9.4 Lead Nurturing and Lead Scoring
9.4.1 Growing Need to Convert Maximum Prospects Into Customers to Increase the Adoption of Lead Nurturing and Lead Scoring Application
9.5 Social Media Marketing
9.5.1 Increasing Number of Social Media Platforms and Need for Real-Time Insights to Increase the Demand for Social Media Marketing
9.6 Inbound Marketing
9.6.1 Growing Need to Attract Potential Customers to Increase the Demand for Inbound Marketing Application
9.7 Analytics and Reporting
9.7.1 Emphasis on Analyzing Prospect Insights to Drive the Adoption of Analytics and Reporting Application
9.8 Others
10 Marketing Automation Market, By Industry (Page No. – 59)
10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.2.1 Need to Promote Financial Offerings to Increase the Demand for Marketing Automation in the BFSI Industry
10.3 IT and Telecom
10.3.1 Advent of Technological Advancements to Boost the Adoption of IT and Telecom Industry in the Marketing Automation Market
10.4 Retail and Consumer Goods
10.4.1 Increased use of Social Media Platforms to Drive the Growth of Marketing Automation in Retail and Consumer Goods Industry
10.5 Travel and Hospitality
10.5.1 Need to Have a Competitive Advantage and Effectively Carry Out Marketing Campaigns Among Enterprises to Drive the Growth of the Travel and Hospitality Industry
10.6 Healthcare and Life Sciences
10.6.1 Growing Need to Deliver Personalized and Relevant Content With Prospects to Drive the Growth of Marketing Automation in the Healthcare and Life Sciences Industry
10.7 Education
10.7.1 Increased Usage of Internet and Mobile Devices Among Young Population to Drive the Growth of Marketing Automation in the Education Industry
10.8 Media and Entertainment
10.8.1 Increased Need to Enhance Customer Experience to Drive the Market in the Media and Entertainment Industry
10.9 Manufacturing
10.9.1 Increased Need to Automate Bidding and Quoting Processes to Drive the Market in the Manufacturing Industry
10.10 Others
11 Marketing Automation Market, By Region (Page No. – 70)
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.1.1 Presence of Major Key Vendors to Drive the Growth of Market in the US
11.2.2 Canada
11.2.2.1 Growing Adoption of Smac Technologies to Drive the Growth of Market in Canada
11.3 Europe
11.3.1 United Kingdom
11.3.1.1 Growing Multichannel Marketing and Technological Advancements to Drive the Growth of Market in the UK
11.3.2 Germany
11.3.2.1 Rising Need for Providing Enhanced Customer Experience to Drive the Growth of Market in Germany
11.3.3 Rest of Europe
11.4 Asia Pacific
11.4.1 Australia and New Zealand
11.4.1.1 Rise in Digitalization Among Enterprises to Drive the Growth of Marketing Automation in ANZ
11.4.2 China
11.4.2.1 Rise in the Adoption of Mobile Devices and Internet Penetration to Encourage Enterprises to Adopt Marketing Automation in China
11.4.3 Rest of Asia Pacific
11.5 Middle East and Africa
11.5.1 South Africa
11.5.1.1 Growing Need for Maximizing Roi to Drive the Adoption of Marketing Automation Market in South Africa
11.5.2 United Arab Emirates
11.5.2.1 Rise in the Adoption of Cloud Services to Drive the Growth of Marketing Automation in the UAE
11.5.3 Rest of Middle East and Africa
11.6 Latin America
11.6.1 Brazil
11.6.1.1 Growing Adoption of Internet to Drive the Growth of Market in Brazil
11.6.2 Mexico
11.6.2.1 Increased Awareness Among Enterprises to Smoothen Their Marketing Activities to Drive the Growth of Market in Mexico
11.6.3 Rest of Latin America
12 Competitive Landscape (Page No. – 93)
12.1 Competitive Scenario
12.1.1 New Product Launches
12.1.2 Business Expansions
12.1.3 Acquisitions
12.1.4 Partnerships and Collaborations
12.2 Competitive Leadership Mapping
12.2.1 Visionary Leaders
12.2.2 Innovators
12.2.3 Dynamic Differentiators
12.2.4 Emerging Companies
13 Company Profiles (Page No. – 99)
13.1 Introduction
(Business Overview, Products, Solutions, Platforms & Software, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 Adobe
13.3 HubSpot
13.4 Salesforce
13.5 SAS
13.6 Oracle
13.7 Acoustic
13.8 Act-On Software
13.9 Sendinblue
13.10 ActiveCampaign
13.11 SimplyCast
13.12 ClickDimensions
13.13 LeadSquared
13.14 Keap
13.15 GetResponse
13.16 Ontraport
13.17 SharpSpring
13.18 Net-Results
*Details on Business Overview, Products, Solutions, Platforms, & Software, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.
14 Appendix (Page No. – 126)
14.1 Discussion Guide
14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.3 Available Customizations
14.4 Related Reports
14.5 Author Details




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